Girls Generation – Korean Music Group
Girls’ Generation is an all female musical group formed in 2007. In 2009, they produced a hit single that was dubbed the “Song of the Decade” in South Korea. Although their music began as being mostly consistent with such genres and styles as teen pop and bubblegum pop. As they continue to evolve, however, their sound has become increasingly electronic and synthetic. Many of their lyrics aim for the empowerment of women. Their upbeat style is indicative of urban, dance, retro, and electro-pop, but many of their songs have incorporated characteristics from such other genres as swing, jazz, and R&B.
Many would argue that the success of Girls’ Generation has come, not from their music, but from the images that they have promoted. Although the group emerged as a bubblegum pop group of teen girls, several of the members grew uncomfortable with the constant promotion of such a childish, “goody-goody” image, having used lollipops as props in performances and worn jeans and white t-shirts to emphasize their innocence and the purity of the songs. But it was not long before they were able to emerge as a more mature group, and several members began to collaborate with writers in the creation of songs, breaking out as strong, independent women with talent.
They have promoted various different images and styles, each to match and highlight a particular song, but most of their performances focus more on choreography than song. The nine-member group has become widely popular for their dancing, which generally is used to highlight their legs, and for the imagery of their costuming and themes. Above all, some would argue that as much of Korean Pop does, their success is derived more directly from the personality of the group. Their welcoming and open attitudes and their friendliness have made them appeal to listeners and viewers, perhaps more than their attractive costumes and “sexy imagery.”
Not only has Girls’ Generation seen success in South Korea, but they have come to represent it in the world of Korean Pop. They have been called “The Nation’s Girls’ Group” and have been widely recognized as one of the most prominent figures in Korean culture, even occupying the majority of the K-Pop section of Korean textbooks. They have become a highly sought-after advertiser, marketers saying that their influence is not only widespread and strong, but positive as well, having a firm grasp of the favor of their fans. They have become a strong positive influence and have gained commercial as well as economic success as a girls’ group.
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